Welcome to Lesson #2 of the SciComm Society “Making An Impact” email course!
How did it go with Lesson #1 and getting your social media going? Did you craft your bio and share your first post?
We’re so excited to keep you moving forward with your next lesson so you can share your second SciComm post and help people discover how amazing your research and science in general are.
For people to really “get” your research project, it is super important that you explain to them “WHY” you’re doing what you’re doing. And this lesson focuses solely on that.
Take a few minutes and brainstorm answers to the following questions:
At this point, your research is intuitively important to you. But it’s not necessarily that way for people from outside of your field.
Imagine talking to your friend who is not a scientist or works in a completely different field. They might ask you, “so, how does this apply to me in my life?”
You need to take this potentially abstract scientific topic and explain how it matters in the real world, outside of the research setting.
Create your social media post
Now, create a social media post based on these questions and answers. If your research topic is too broad, you can also choose an item from your list of key post ideas from last week and explain its application in the real world. Share these daily life examples in your social media post, and remember to add the hashtag #mySCSimpact.
The aim of sharing these real-life examples is for your audience to connect to science in a deeper way and say, “okay, I can see how that affects me.” So, help your audience relate to your research, connect to your science, and learn something new.
Feel free to hit reply and send us a link to your post! We can’t wait to see what you create and the impact you make.